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MOSCHINO

MOSCHINO

Moschino was originally created in 1983 by Franco Moschino. Moschino and his fashion label became famous for his innovative, colorful - sometimes eccentric - designs, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s.

 

In 1987, Moschino launched the first fragrance. In 1995, “Cheap & Chic” ladies’ perfume was launched. The bottle image is the famous cartoon character, Olive who is Popeye’s girl friend. The fragrance bottle design won many awards and its foral and fruity fragrance notes became classic perfume.


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